Marketing and Sales, for Real Founders
Free resources to help founders build a Marketing and Sales function that delivers high growth!
What do you want to discover today?
Marketing Processes and Playbooks.
Most founders look for proven tactics that can help them grow their start-up, mostly something that delivered growth to another start-up. But the reality is that every product is unique, and so is your customer. Hence you don’t need proven tactics, but frameworks that lead you to discover your own unique tactics. To document what’s working for you and scale them across the organisation, you create playbooks.
Templates: Strategy and Execution.
Marketing is a dance between art and science. You can be creative, but only science can help guide that creativity in the right direction. I am creating a library of templates that I have seen working in the past - marketing plans, ROI dashboards, content calendars, emailers, video scripts, etc. Whether you are running the show yourself, or you have a small team by your side, these resources will be helpful!
Understand Startup Marketing and Sales Better.
Just like any other function, Marketing and Sales is a unique function that requires domain specific knowledge. You enter a deeper level of complexity when you are building it for a startup with limited resources. I am using my experience of working for 11+ startups to create a founder focussed knowledge base that can help you build a high growth marketing engine for your early phases of company building.
“For a startup, it takes one thing to innovate, and totally another to grow and scale it.”
Sahil Batra
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Founders focused Monthly Newsletter with marketing and sales knowledge from experts, and real startup case studies.